Slogan: Who loves the art of the particular ones, it travels only to 5 stars. Hymer excites irripetibili

The visual of the country is constituted by photographic images of monuments and buildings symbol in the Italian principal cities of art to which are integrated particular constructive of merit and a vision of together of product Hymer.
The synoptical call suggested by the visual is clear in the different meanings:
With Hymer you can travel and to reach the most exclusive destinations.
The constructive details denote such a formal beauty to rise to the role of assimilable works of art to those monumental and architectural with which you/they are proposed.
Hymer is not only a Suite to four wheels, but also the supplest mean for a free tourism that allows you to directly reach the sites of greater interest with the maximum one of the confort and of the liberty.
The copy declines the same concepts in emotional and explanatory key confirming the difference qualificante between the generic concept of camper and that exclusive of Hymer whose assistant value is constituted by the Plus: quality, luxury, confort, care of the particular ones, style and reliability.
The lay out of page has departed in seven eighth of message to strong suggestion and an eighth end to commercial call with the invitation to visit the concessionaires.
The country foresees a cycle of twelve variations for as many Cities of art in Italy.