ll Media has wanted to bring the commodities to their place of origin, Sardinia. The wrappings are made more modern and original, with a design to the state-of-the-art one and with colors balanced better and therefore able greater shelf impact. The commodity has been put more in prominence, mostly inducing to the probation and the acquisition. As it regards the texts, the Lettering has been renewed and the claim “unique Tastes, tastes of Sardinia” with a very natural visual he/she remembers the freshness of the commodities of his/her/their grandmother. Besides, information are been rationalized and they have been mails in greater evidence the certifications of the commodity. Also the loghis have been modernized for returning a greater immediateness in the identification of the trademark from the consumer.